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2005 OBIE Judges


Alex Bogusky – Chief Judge
Crispin Porter + Bogusky

Alex Bogusky started at the Crispin and Porter Advertising agency in 1987 as an art director. He became creative director of the agency five years later and was named a partner in 1997. Under his direction, the agency has become arguably one of the world’s most awarded. Bogusky has been profiled in Luerzer’s Archive, Communication Arts, Graphis, Adweek and Creativity. His work has been featured in The New York Times, The Wall Street Journal, USA Today, Newsweek, TIME, Adweek, Brandweek, Advertising Age and Creativity as well as on national television and radio. In 2002, he was inducted into the American Advertising Federation’s Hall of Achievement.

Connie Garrido

Connie Garrido, founder, senior partner, and director of The WOW Factory, oversees one of the largest nontraditional media groups in the industry. The WOW Factory, part of MindShare, acts as media portfolio investment managers on behalf of its clients, including American Express, Hersey, and Yahoo! Personals. Garrido founded MindShare’s WOW Factory following three years at Ogilvy. She was also the national director of marketing for the Gannett Outdoor Group, where she spent six years in both the US and Canada.

Noel Haan
Leo Burnett Company

For the last 10 years, Noel Haan has been an art director at Leo Burnett Chicago, where he also holds the title of senior vice president and executive creative director. Haan’s work has brought home a pile of trophies from the OBIEs, the Kelly Awards, the Andys, Clios, and ADDYs. In addition to being an instrumental part of the various Altoids campaigns of the last decade, Haan has worked on Dewar’s, Jenn-Air, Maytag, and Reebok among others.

Mike Hughes
The Martin Agency

Called one of the nine best creative directors in America by Adweek, Mike Hughes, president and creative director of The Martin Agency, has long been a leader in the advertising world. A former director of the 4As and chairman of its creative committee, Hughes also has served as a director for the One Club for Art and Copy in New York, the American judge at the Cannes Advertising Festival, and chairman of the board for Virginia Commonwealth University’s Adcenter.

Joel Jáuregui

As founder of the independent Mexican agency, Zonazero, Joel Jáuregui has been recognized for his company’s creativity around the world, including at Cannes, New York, and London. In 2003, Zonazero became the first Latin American agency to win an OBIE award and has been named one of the top 10 creative agencies in Mexico. Jáuregui has been a judge, both in national and international competitions and is a member of the Círculo Creative México. 

Gary Koepke

Gary Koepke, co-founder and ECD of Modernista!, is an internationally known creative director and graphic designer whose work has been shown at the Cooper-Hewitt Design Museum, the Nolan/Eckman Gallery in New York, and the DNP Gallery in Japan. Prior to Modernista!. Koepke worked on the Coca Cola, ESPN, and Nike campaigns at Wieden & Kennedy, producing TV, print, and interactive campaigns and was the founding creative director of Vibe Magazine.

Mike Parsons
Fairway Outdoor Advertising

As national creative director for Fairway Outdoor Advertising, Michael Parsons works as part of a creative team to create and produce award-winning projects in a wide variety of media, including OOH, print, Internet, and brand identity. Parsons has also worked for a number of advertising companies, including Red Door Designs, Phorum, and Powerhouse Color. He has donated his time to such non-profit organizations as The Ad Council, Cooking for Kids, and The United Way.