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2003 OBIE Judges


Sal DeVito - Chief Judge

Sal DeVito is co-founder, and executive creative director of DeVito/Verdi New York. Before DeVito/Verdi, DeVito was the associate creative director for Levine Huntley Schmidt and Beaver. Prior to that, he was an art director at Chiat/Day New York.
Under his tutelage, DeVito/Verdi has created award winning campaigns for such clients as the America Civil Liberties Union, Canon Business Solutions, Daffy's, and Time Out New York to name a few. DeVito has won all of the major advertising awards, including an armful of OBIEs along the way. As an active member of the advertising community, DeVito teaches at the School of Visual Arts, and was given the Distinguished Artist-Teacher Award in 2001.

Jonathan Bond
kirshenbaum bond & partners

Jon Bond is the co-chairman and co-founder of the kirshenbaum bond creative network, a privately held independent network of marketing communications specialty companies including kirshenbaum bond & partners, kbp west, Dotglu, LIME and The Media Kitchen.
In 1987, Bond, along with business partner and co-chairman Richard Kirshenbaum, founded kirshenbaum bond & partners. The agency is best known for originating the ground breaking advertising campaign for Kenneth Cole, as well as establishing Snapple as a household name with the launch of Snapple's "100% natural" advertising campaign featuring "Wendy the Snapple lady."
In 2000, Bond and Kirshenbaum set out to create the first independent network of marketing specialty companies. Thus, the kb creative network launched by expanding the existing disciplines within kbp to become a leader of a new generation of agencies that embrace total branding, brand planning/consulting, integrated marketing communications, media buying and planning, public relations and promotions, and the Internet.

Edgar Cardoze
Dieste Harmel & Partners

Edgar Cardoze is a native of Mexico City. Cardoze has over 29 years of advertising experience, 22 of those years being of media experience, both nationally and internationally, and is a recognized leader in the Hispanic media and marketing field.
Since 1978, Cardoze has served as media director at leading agencies in Latin America: McCann Erickson, Quadrant (SSC & B Lintas), Grey Mexico and BBDO. Edgar was a partner at BBDO Mexico with overall responsibility for blue chip accounts such as Bayer, Delta Airlines, FedEx, Gillette, Hasbro, and Pepsi-Cola.
At Dieste Harmel & Partners, Cardoze heads up one of the largest and most sophisticated planning and buying operations in the Hispanic market, responsible for clients including Clorox, Frito-Lay, HBO, Hershey, Hyundai, Pepsi-Cola, Proctor & Gamble, Quaker, Radio Shack, SBC, Wrangler, etc. Cardoze has earned respect for acumen as well as his clout. In 2002 he was recognize, by his peers, as the Best Media Director during the AHAA conference.

Mendi LeBlanc
Lamar Advertising Company

Mendi LeBlanc began her career at Lamar Advertising in 1997, where she is the director of creative services at the corporate office in Baton Rouge, LA. After designing billboards for more than 40 cities across the United States, LeBlanc moved to her current position in the marketing department at Lamar.
LeBlanc's responsibilities include the implementation and design of corporate marketing materials, branding campaigns and communications. She also develops and centralizes Lamar's creative, copy and sales concepts.
A graduate from the Louisiana Art Institute, she remains active in the Baton Rouge community as a member of the local Advertising Federation and is a recipient of several local awards.
David Oakley
David Oakley is co-founder and creative director of Boone/Oakley in Charlotte. David and his partner John Boone started Boone/Oakley in 2000, and the agency is happy to call Bombardier Flexjet, Charlotte Plastic Surgery, Continental Tire, and Paramount Parks clients. Before starting his own shop, Oakley was a creative director at The Martin Agency, where he developed campaigns for Alltel, WEND-FM, and Wrangler Jeans. He started his career 15 years ago as a junior copywriter at Young & Rubicam New York. From there he moved across Madison Avenue to TBWA and enjoyed Absolut Vodka for four years. Like everyone else in this business, he's won One Show Pencils, Cannes Lions and Clios. But his favorite award is the 2002 OBIE Best of Show for the Charlotte Hornets.

Daniel B. O’Shea
Fairway Outdoor Advertising

$7 to Seven-Up in 1971 bought Dan his first poster and ended his brief newspaper career pitching the Washington Post and New York Times. After graduating with a BFA from East Carolina University's School of Art in 1976, O’Shea became the design director and production manager of an imprinted sportswear firm in Greenville, NC.
In 1980, he joined the Naegele Outdoor Advertising Companies as an art director in eastern North Carolina. With Morris Communications' acquisition of Naegele in 1985, O’Shea moved to Augusta, GA as Naegele's national creative director.
In September 2001, O’Shea was inducted into the OAAA Hall of Fame. He is the recipient of the Augusta Advertising Federation/AAF Silver Medal Award as well as two OBIE Awards and several AAF National ADDY Awards.
In October of 2002, O’Shea was promoted to general manager of Fairway's Piedmont Triad markets. He is a current member of the OAAA Marketing Committee and the OAAA National Convention Planning Committee.

Mark Scheider

Scheider is a senior designer at TWBA/Chiat/Day. He began his career at HBO and the Discovery Channel. Armed with a portfolio of Michael Jackson concert posters and ads depicting the mating rituals of wildebeests, he landed a position at Grey Entertainment working on ABC, Showtime and the W Hotel. But New York was cold. So he bolted for Los Angeles to work on ABC at TBWA\Chiat\Day. Over the next few years, Scheider won several awards for putting big black type on a solid yellow background (PMS 109). Recently, he has branched out into other colors for companies like Apple (White), XM Satellite Radio (Black), Infiniti and Nissan (Sterling Mist, Icelandic Pearl and Sunlit Sand, among others).