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2002 OBIE Judges

Jay Schulberg - Chief Judge

Jay Schulberg has been creative head of Ogilvy & Mather, creative head of Bozell, NY, and chief creative officer for Bozell Worldwide. He joined Ogilvy & Mather in 1967 as a junior copywriter. On his third day, David Ogilvy sat down at Schulberg’s table in the cafeteria to chat. Schulberg is very proud that he did not choke, dribble or inadvertently spit food over himself…or Ogilvy. At Ogilvy, Schulberg created campaigns for American Express, AT&T, Duracell, Hershey’s, Huggies, Maxwell House coffee, Swanson’s, Sports Illustrated, TWA and many, many others. In 1987, Schulberg joined Bozell Worldwide in New York where, in 1992, he was named chief creative officer. At Bozell, Schulberg and his team created campaigns for Chrysler, Excedrin, Jeep, Mass Mutual, Merrill Lynch, The New York Times, Pfizer, Valvoline and a host of others, including the “Milk Mustache” campaign. He has won awards in major award shows, here and overseas. In 1986, Adweek named him National Creative Director of the Year. Retired and living in Bucks County, PA, Schulberg takes on projects if they interest him, as did the role of writer/creative director for the OAAA’s Foundation for a Better Life public service campaign.

Anthony J. Alwin
Clear Channel Outdoor

Alwin is senior vice president of creative for Clear Channel Outdoor. An 18-year veteran of OOH advertising, he helps guide and motivate over 50 artists in 45 major markets to create better OOH on both the local and national level.
After graduating with a B.F.A. from the University of Wisconsin, he started his career with Adams Outdoor Advertising as a photo realist pictorial painter. He soon became creative director and pioneered OOH design work on the computer. He came to Clear Channel Outdoor by way of merger with Universal Outdoor where he was the corporate head of creative and marketing for 7 years, as well as creative director for the Chicago market. He frequently gives OOH design seminars, and has won local ADDY awards and a Golden Hammer Award.

Jackie End

End began her career at Doyle Dane Bernbach where she not only learned what constitutes great creative, but what constitutes great writing. Next stop, Wells, Rich, Greene where she went from junior copywriter to associate creative director in six months. From there the titles and accolades piled up: creative director at FCB and later, at Marshalk. Associate creative director at Chiat Day. And executive creative director at Partners & Shevak, where she doubled the agency's billings in less than two years, improving its roster enormously by winning premium accounts like Dutch Boy, Haagen-Dazs, Monet, Sega Channel and U.S. News & World Report. Jackie circled back to Wells as EVP managing partner/creative director. In between, she had her own creative boutique, Forman End Dolleck. Three years ago she went back to Chiat Day (now TBWA/Chiat/Day) as creative director on Barelythere and Bali Lingerie, Nivea, and Wonderbra, writing lines like; "So many Wonderbras, so little time." Today, she's also the global creative director on Bic and contributes on other accounts, too, coming up with one of the most talked about concepts in the history of Absolut; Absolut New York - an actual, furnished New York apartment mounted on an OOH board, which earned Merit honors in the 2001 OBIE Awards.

Scott Mac Duffie
Zenith Media Services

Scott Mac Duffie, Zenith’s senior VP/director, OOH media, has over 12 years experience in the OOH media area and extensive experience in the purchasing of billboards, transit, and place-based media. He is responsible for managing an eight-member OOH media buying group at Zenith and oversees the purchase and stewardship of more than $65 million in OOH activity for numerous clients. Mac Duffie is currently the chair of the 4As OOH Media Committee. 

Jack Neary 
BBDO Canada 

Neary has  been in the imagination business for more than 20 years helping businesses succeed in every conceivable category through every possible communications channel. His forte is building brands that rely on driving daily transactions, among them: Air Canada, American Express, Bell Mobility, Dell Computer, FedEx, McDonald's, and Scotiabank.
Neary got his professional start as a writer while still a teenager, and for the first six years plied his trade among the ink stained galleys of daily newspapers and magazines in Calgary, Los Angeles, and Vancouver. His beats were eclectic. Former US President Gerald Ford once yelled at him in a lavatory. He ghost-wrote Arnold Schwarzenegger's mail-order bodybuilding courses.
In 1980, Neary turned his hand to advertising copywriting. Known for his work ethic, an ability to listen, and a knack for simplifying complex strategies, he clawed his way up to creative director at Chiat/Day Toronto, helping them win Strategy magazine's agency-of-the-year competition for two consecutive years. From there he took the top creative post at Cossette in Toronto and helped guide them through a period of rapid expansion. Now Neary oversees one of the largest creative departments in Canada. He was recently appointed president of BBDO Toronto.

Sean Robertson
Viacom Outdoor Group (San Francisco) 

After walking away from a glamorous career as a super model, Sean Robertson, creative director for Viacom Outdoor San Francisco, has found challenge, fulfillment and gray hair in developing and promoting out of home creative.
Robertson began his advertising career in 1986 as art director for Sleuth Publications while enrolled at the School of Design and Industry at San Francisco State University. His OOH career began 11 years ago as assistant part-time temporary art director for Gannett Outdoor, mainly charged with paint brush cleaning. After a few years of inhaling toxic fumes, Robertson became creative director for Gannett Outdoor SF, now Viacom Outdoor. Robertson consults, lectures and carries the flag for his passion of poster creative and when the combination of Guinness and Stolichnaya is just right, produces ADDY and OBIE winning work.

Paul Woolmington 
The Media Kitchen

A 20-year veteran of the advertising and media industry, Woolmington, 40, is widely known as a leading media thinker and savvy entrepreneur. Prior to co-founding The Media Kitchen Woolmington held the positions of worldwide chief strategic officer and president, media operations, at Young & Rubicam and the Media Edge. Woolmington is also credited with helping create the Media Lions jury at the Cannes International Advertising Festival, the first- of- its-kind event designed to reward creativity, innovation and thinking in media (he also served as its president). Before joining Y&R and the Media Edge, he was worldwide media director at Ammirati Puris Lintas, based in New York. Prior to APL, Woolmington combined the role of executive media director at Bozell Worldwide with CEO of 20/20 Media, a specialist media management company he founded, which was the first of its kind in Europe. Woolmington is an active advocate of and spokesperson on media and media creativity-related topics in public conferences, as well as through print, broadcast and Internet media outlets. An advisor and source for Wall Street forums and media analysts, Woolmington also serves as a non-executive board director and advisor to a number of media/technology/research-related businesses.
Woolmington lives in Manhattan with his wife, Carol, and their three-year-old daughter, India.