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Pass It On Creative



Pass it On
The Foundation for a Better life has revealed Phase 12 in its successful Pass It On OOH campaign. The popular national public service campaign partners respected celebrities, historic figures, and hometown heroes to promote positive emotional and lifestyle values, motivating others to “pass them on.” This year’s line-up of leaders appearing on billboards, bus shelters, and other OOH formats across the US includes William Shakespeare, John Wayne, Albert Einstein, and local heroes of our time. 

The Pass It On messages demonstrate how people can defy circumstances and change lives for the better. Additional new subjects in the campaign include Mae Jemison, the first black woman to travel in space; Madison Steiner, founder of a nonprofit that provides hand-painted shoes to children fighting cancer and living with disabilities; and Joshua Williams, who at the age of five founded an organization dedicated to combating hunger and helping individuals improve their quality of life.

To learn more about the Values campaign, visit www.values.com

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Click here to download digital Pass It On creative.