About OOH
 Home > About OOH > OOH Basics > OOH Media Formats > Taillight Displays
Print Print   Email    

Taillight Displays

Taillight displays are exterior units appearing at the rear of the bus, usually under the windows. Copy is inserted in an aluminum frame attached to the rear of the bus, or printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the back of the bus.


Typical sizes include:

Overall Size: Copy Area:
17 1/2” H x 50” W 16 1/2” H x 48” W
21” H x 72” W 17” H x 69” W
21” H x 70” W 17” H x 66” W
21” H x 68” W 17” H x 64” W

Printing - Lithography or screen printed or digital. 

For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, Styrene (0.040); corrugated plastic board (5mm); Meadboard, waterproofed both sides; vinyl, mounted on corrugated plastic board or Meadboard; or 70 lb wet strength paper mounted on corrugated plastic board or Meadboard. Upper corners must be diagonal-cut 2”. 

Weatherproof/waterproof vinyl inks, including UV inks. 

Mechanicals should be scaled 1/4” to 1”. Digital output resolution 300 dpi. 

Printed in one section. 

Copy printed on waterproofed board or mounted wet strength paper must be replaced every four weeks, so 15 percent over the number of posters indicated for the program is required for each four week period. For a posting period of 90 days or longer, vinyl must be used.

Ten working days prior to posting date.

Conventional or UV clear top-coating must be used. Apply top-coat before mounting. Vinyl copy should be UV coated.