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Top OOH Advertisers

Based on 2016 year-end OOH expenditures

(in rank order)

2016 Top OOH Advertisers: Categories
Misc. Local Services & Amusements
Retail
Media & Advertising
Restaurants
Public Transportation, Hotels & Resorts
Financial
Government, Politics & Organizations
Insurance & Real Estate 
Automotive Dealers & Services 
Communications


2016 Year-End Release & Category Tables

Top 2016 OOH Advertisers

McDonalds Restaurant
Apple
Geico
Chevrolet
Verizon
American Express
Sprint
Anheuser-Busch
Coca-Cola
HBO
Google
Warner Bros Pictures
Microsoft
M&Ms
Chase
Metro PCS
Universal Pictures
Amazon
AT&T
Comcast



2016 Megabrands - Top 100 Advertisers

Top 20 OOH Advertiser Parent Companies

Procter & Gamble Co.
Berkshire Hathaway Inc.
General Motors Corp.
Comcast Corp.
Pfizer Inc.
AT&T Inc.
Verizon Communications Inc.
Ford Motor Co.
Toyota Motor Corp.
L'Oreal 
Johnson & Johnson
Deutsche Telekom AG
Fiat Chrysler Automobiles 
Amazon.Com Inc.
Pepsico Inc.
Yum Brands Inc.
Nissan Motor Co. Ltd.
Apple Inc.
Unilever
Time Warner Inc.


Source: Kantar Media