OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues.
There are five main OAAA membership categories:
Any company that owns or operates billboards in the United States.
Any company that sells space for advertising on street furniture, transit or alternative OOH media displays.
Any company or individual providing services or products to the outdoor advertising industry. Includes supplier, financial, and attorney members.
Any company or individual who works for state outdoor advertising associations, other trade groups and coalitions, or past OAAA Board of Directors.
Any company or individual doing business outside of the United States and interested in the OAAA, and its services.
The OAAA's strategic focus is on government affairs, marketing, communications, membership, and operations.