VP, State, Local & Regulatory Affairs
FOARE Research Projects
FOARE projects are designed to support critical and innovative research and education programs vital to the future of OOH advertising. FOARE projects help ensure that OOH advertising is competitive and a preferred means for marketing and communication.
FOARE has undertaken ground-breaking research on digital billboard traffic safety issues:
- Human factors (eye-glance) research and articles submitted to national academic journals (VTTI)
- Six accident data studies by Tantala Associates: Cleveland/Cuyahoga County, OH (two studies); Rochester, MN; Albuquerque, NM; Reading, PA; and, Richmond, VA
- Research to assess future technologies and innovations
Additionally, FOARE has sponsored the development of course curricula (developed by Professor Ray Taylor, Villanova University) for college marketing and advertising programs which has been delivered to over 600 US colleges and universities; and, materials about the OOH industry provided to text book publishers.
Research has also been completed in such diverse areas as: land use takings; downtown mixed-use development impacts; public opinion research and articles.
FOARE has also made a significant funding commitment for OAAA’s positioning project and rebranding initiative.
THE FUTURE OF OOH ADVERTISING IN A SELF-DRIVING AMERICA
How autonomous vehicles can let OOH continue to thrive
To review more research projects, please visit the Advocacy
section of our website or contact OAAA.