Out of Home Advertising Association of America

2026 OOH Media Conference

The 2026 OOH Media Conference is set to convene in Dallas from May 11-13, 2026, bringing together leaders from the OOH advertising industry with the broader marketing landscape. This premier event aims to foster collaboration, explore emerging trends, and highlight the evolving role of OOH in the modern marketing mix. Stay tuned for more information.

OOH Advertising Revenue Surpasses $9 Billion

Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from OAAA. This is the first time OOH advertising revenue has exceeded the $9 billion mark in the history of the medium. Digital OOH (DOOH) accounted for 34% of total OOH ad spend and grew by 7.5% in 2024, reinforcing its role as a major growth driver

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Spring 2025 Legal Report

OAAA’s semi-annual Legal Report is a key resource for members, offering expert analysis on recent legal developments, regulatory shifts, and significant court rulings impacting out of home advertising. Authored by Association Counsel Allen Smith, the Spring Legal Report explores recent Federal District Court cases shaping local sign ordinances and First Amendment-related claims.

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OAAA and BBBSA Partner to Develop the Next Generation of Out of Home Talent

OAAA and Big Brothers Big Sisters of America have joined forces to inspire and develop the next generation of OOH advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will provide emerging professionals with career-building opportunities while offering OAAA members a meaningful way to give back, ensuring a strong and diverse talent pipeline for the industry’s future.

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2024 Annual Report

2024 was Our Moment — a year where OOH seized new opportunities, expanded its influence, and reinforced its essential role in the modern marketing landscape. Take a look at our OAAA Annual Report and see how we’re driving the future of OOH — setting the stage for even greater impact in 2025 and beyond.

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Enhanced Engagement: Social Media, Influencers + Iconic Locations

New research from OAAA and The Harris Poll shows that OOH ads that incorporate social media or influencer elements, or appear in iconic locations, have a stronger impact on nearly half of adults, especially among urban, Black, Hispanic, and younger audiences.

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OOH Drives Significant ROI Gains Through Incremental Budget Reallocation

A new study from OAAA reveals that reallocating a small portion of existing media budgets to OOH advertising can significantly boost return on ad spend (ROAS) and key brand metrics. The research highlights how minor shifts from oversaturated channels to OOH can drive notable revenue growth and improve brand performance, particularly for Automotive, CPG Food, and Retail Grocery categories.